Citi CEO Jane Fraser: ‘We must be proactive about embracing A.I.—it’s an necessary thing of winning in the digital era’

In recent months, as the utilization of ChatGPT has become more widespread and concerns about data security have been addressed, Wall Street banks have lifted restrictions on its use for business purposes. The potential of generative AI has become evident, leading financial institutions to embrace this transformative technology.

Citigroup CEO Jane Fraser highlighted the importance of adopting AI in a LinkedIn post, emphasizing that it is a critical component of success in the digital era. Fraser explained that Citigroup’s innovation labs have been actively exploring generative AI for the past three years. She outlined the significant benefits that generative AI can bring, both in terms of immediate productivity enhancements and long-term revolutionization of various banking functions such as coding, client onboarding, customer service, fraud detection, market research, and compliance.

Fraser encouraged organizations to proactively embrace generative AI, emphasizing the need to stay ahead and adapt to potential disruptions. She cited the example of AI personal assistants potentially transforming search engines and online retailers, highlighting the profound impacts that this technology will have on the finance industry.

McKinsey’s latest research supports the business case for generative AI, estimating its potential annual value to range from $2.6 trillion to $4.4 trillion across 63 analyzed use cases. To put this in perspective, McKinsey compared these figures to the entire GDP of the United Kingdom in 2021, which was $3.1 trillion. Fraser emphasized that the risks of not adopting generative AI outweigh the risks of engaging with it.

Considering the role of CFOs in managing risks, Mark Mason, CFO of Citigroup, emphasized the increasing importance of technology in the CFO role during a recent conversation. Mason highlighted the need for CFOs to understand end-to-end processes and the rapid evolution of technology. Integrating institutional knowledge with new technologies and team members poses a significant challenge. The balance between retaining historical system knowledge and embracing fresh perspectives is crucial for success.

Mason also emphasized the necessity for CFOs to possess discipline knowledge, including finance, accounting, treasury, and capital management. While technological expertise is essential, the core financial competencies remain fundamental. Building and leading talented teams is critical to effectively operate within the evolving landscape.

Successfully implementing generative AI requires a collaborative effort from various stakeholders. The integration of deep institutional knowledge, cutting-edge technology, and diverse perspectives is key to driving meaningful change in financial organizations.

For comprehensive insights on navigating the current market landscape, Fortune’s finance team has released their Quarterly Investment Guide, providing valuable guidance during these unprecedented times.

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